Aran SheridanAnnegret WalshMartin McAlinden
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Blog ethics Award Winners 2012

Posted on January 14, 2013 @ 4:51 PM in Adventure

The 2012 Awards in association with Surf Mountain saw 1145 votes cast by the public on’s Facebook Page.  The nominees battled it out throughout December to win the coveted titles. We are now pleased to announce that the wait is finally over and without further ado we give you the 2012 Award winners.

Drum roll please…

Best Newcomer – Awarded to the best activity provider added to during 2012

Segway NI   

Receiving a quarter of all votes, entrepreneur and owner Wesley Jameson from Segway NI explains why he thinks his business has earned the winning position, “The business has always been about offering a fun, cool and unique way to explore Northern Ireland’s outdoors and we believe this has been the foundation of our success. Pretty much anyone can get onto a Segway and master it within minutes! Coupling its low price and accessible location means it appeals to a very wide audience”.

Check out our OutdoorNI does…Segway NI blog to find out how one member of the team got on when they gave it a go.

Segway NI

Best Family Activity Provider – Awarded to the activity provider offering the best family experience

Alive Surf School

When asked about the secrets behind the success of Alive Surf School, founder Ricky Martin explained, “Our emphasis has always been on teaching through fun.  The surf school originated from a love of surfing so to me and my team it’s not just about running a business but it is about trying to get as many people into and enjoying the sport as much as we do and there is no better place to do this than on the North Coast.”

Northern Ireland’s longest running surf school provides lessons throughout the year for all ages from 5 years old, hence it truly caters for all the family.

Best New Outdoor Activity Venue / Product – Awarded to the best outdoor activity venue / product opened in 2012

Port Moon Bothy

Picking up the award, Robin Ruddock from the Causeway Coast Kayak Association, who were one of the key players in its restoration, commented “We believe the bothy offers an unforgettable experience for canoeists in a truly unforgettable location. When restoring the building we wanted to create a homely feel so that visitors would not just see it as a bed for the night but also appreciate and look after it and we are sure that this is what sets it apart”.  

Click here to find out more about the Port Moon Bothy situated on the North Coast Sea Kayak Trail

Best Thrillseeking Provider – Awarded to the activity provider offering the best thrill seeking experience

Coasteering NI 

On receiving the award, Stephen Brown explained, “Coasteering is growing rapidly in Northern Ireland which will have certainly contributed to our success but we definitely believe the success ultimately lies in our delivery of this exhilarating activity including our friendly instructors to guide the brave and the not so brave and the range of scenic locations we use giving people the opportunity to see parts of the coastline from a different perspective”.

Check out our blog does…Coasteering NI for a first hand account.

Coasteering NI

Best Outdoor Event – Awarded to the best mass participant challenge event in Northern Ireland’s outdoors in 2012

The Giant’s Causeway Coast Sportive scooped up the coveted prize for the second year in a row with event organiser Beverley Pierson from Outdoor Recreation NI explaining, “This event is now in its second year and has surpassed all our expectations and we believe its success lies in the ongoing determination of our team to always better the event, the magnificent scenic and challenging route, its ability to cater for all levels of cyclist and the welcoming atmosphere in Ballycastle village”.

For more information and details of how to sign up to the 2013 event visit the Giant’s Causeway Coast Sportive website

Best Innovation - Awarded to most innovative introduction to Northern Ireland's outdoors in 2012

The Jungle NI’s Fright Night 

Having received over a third of all votes, Sarah Louise Carmichael commented, “The idea for our fright night was obviously generated around the time of Halloween but because it has been so popular we are now having to offer it at other times of the year. A lot of work has gone into the fright night experience including getting the right props, the right lighting, the right sounds and the right effects so we believe it is the finer details that has now made this event award winning”.

Make sure to check out the Jungle NI’s event page  to keep up to date with the latest Fright Night dates.

Nick Stevenson, founder of Surf Mountain extended his congratulations to the award winners stating, “We at Surf Mountain have always prided ourselves on being from Northern Ireland. All our staff are outdoor enthusiasts and so we were delighted to have the opportunity to support fellow adventurers, local events and progressive outdoor providers. All the category winners and indeed nominees should be incredibly proud of their achievements this year.” would like to extend a massive congratulations to everyone who won and a big thank you to all those who took the time to vote.  We are looking forward to an even bigger and better Awards in 2013!


Sarah Nelson
Sarah Nelson  Marketing Officer

Sarah joined the marketing team of Outdoor Recreation NI in 2011. A firm believer in giving anything a go at least once (unless it involves jumping out of a plane at 6,000ft!) she is always looking for new adventures in the outdoors and can often be found wandering the Mournes or Glens of Antrim attempting not to get lost!

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